TrueMoney Malaysia's exclusive partnership with eSport Arena @ UKM

KUALA LUMPUR, 6 November 2023 – Navigating finances as a student amid the demands of university life—juggling coursework, extracurriculars, and tight budgets—can be challenging. It’s crucial to find practical solutions for your daily necessities, such as accessing affordable food options and ensuring efficient financial transactions.
In line with this, TrueMoney Malaysia has exclusively partnered with eSports Arena @ UKM as the university is aiming to revamp Bangunan Pusanika, a 40-year-old building at Universiti Kebangsaan Malaysia (UKM), into a 24-hour centre catering to students, staffs, and the public, offering a myriad of conveniences under one roof.
The ambitious redevelopment of Pusanika aims to establish it as a holistic hub for food, grocery shopping, entertainment, and relaxation. This transformative space will comprise various zones, including leisure activities, food kiosks, and a diverse array of tenants such as eMart24, Tealive, 99 Speedmart, Zus Coffee, and more.
The leisure activities section run by the eSports Arena on the other hand, is poised to be a haven for gaming enthusiasts, featuring motion racing simulators, a golf simulator, a PlayStation 5 section, snooker rooms, dart stations, and 50 gaming PCs dedicated to eSports. This multifaceted approach caters to diverse interests, providing an engaging and inclusive environment for everyone.
Through this partnership, TrueMoney Malaysia will be the sole e-wallet payment method accepted for all leisure-related activities and small food kiosks. This collaboration aims to provide students and the public with a seamless digital payment experience through TrueMoney’s innovative financial technology solutions, with an additional benefit of bonus credit for customers using TrueMoney as their preferred payment method.

Beyond the eSports Arena, only Tealive is currently accepting the e-wallet, but the upcoming launch of DuitNow in January 2024 will unlock the potential for TrueMoney users to make payments at other participating merchants within Bangunan Pusanika.

Opening its doors to the public, Bangunan Pusanika extends its offerings beyond UKM, attracting a wider community and boosting TrueMoney’s reach. This inclusivity strengthens the UKM ecosystem and positions TrueMoney as a key contributor to campus vibrancy.

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