TrueMoney partners with CRIT Esports Malaysia to power esports in the country
This is the brand’s first foray into the growing gaming and esports market in Malaysia TrueMoney will be running a TrueGamerz giveaway until 7th September 2023 with RM10,000 worth of prizes up for grabs
KUALA LUMPUR, 8 June 2023; TrueMoney Malaysia and CRIT Esports Malaysia, are partnering to sponsor the first-ever celebrity esports PUBGM (PlayerUnknown’s Battlegrounds Mobile) team called CRIT MVP. This new initiative aims to bridge entertainment and gaming in Malaysia by bringing local gaming influencers and their fans closer.
CRIT MVP will be composed of the following influencers:
- Muna Shahirah (253K Instagram followers)
- Kuza (66k Instagram followers)
- Cikgu Misai (618.7K TikTok followers)
- Jajazuber (98.9k Instagram followers)
- Yepz (196.5K TikTok followers)
- Roxxy (83.8K TikTok followers)
Kein Ai Ng, Head of Marketing and Partnerships, TrueMoney Malaysia, said, “We are excited to partner with CRIT Esports Malaysia as they look to innovate the local esports scene. TrueMoney has always been at the forefront of innovation in financial services and we have become one of the fastest-growing e-wallets in the country. Through this partnership, we look forward to reaching out to the growing gaming community in Malaysia and also supporting its growth.”
TrueMoney Malaysia’s network of e-wallet payment points has grown from 15,000 to 25,000 in just a month, providing greater convenience to customers.
As part of the collaboration, TrueMoney will be working with CRIT Esports Malaysia to run the TrueGamerz Giveaway from now till 7th September 2023 and will be giving away RM10,000 worth of prizes including a Sony PlayStation®5 Disc Version and Steam Deck.
Changing the face of esports and entertainment in Malaysia
The primary objective of this unique endeavour is to create a dynamic and engaging space that merges the best aspects of esports, pop culture, and marketing. By bridging the gap between gaming enthusiasts and their favourite celebrities, CRIT Esports Malaysia will facilitate unprecedented fan interactions, fostering a sense of community and excitement in the process.
This initiative will provide a unique platform for both gaming and non-gaming entities to tap into a fast-growing audience of gamers. TrueMoney is excited to be an inaugural partner in this revolutionary new phase of esports and entertainment in Malaysia.
TrueMoney, which entered the Malaysian market in January 2023, is committed to expanding its merchant network by partnering with leading brands in various industries. The company aspires to emerge as one of the top e-wallet providers in Malaysia by offering a wide range of secure and convenient payment solutions to its customers in the years to come.
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