KUALA LUMPUR, 18 August 2023 – TrueMoney, one of Southeast Asia’s leading fintech companies, announced today their collaboration with Malaysia’s preferred supermarket chain Lotus’s to supercharge Lotus’s Members Month with one of its largest promos and giveaways in Malaysia. To enjoy the benefits of the promotions, users are required to make transactions using the TrueMoney e-wallet application and conveniently purchase their everyday essential items with a simple scan.
Jessie Chong, Ascend Group’s Country Managing Director, said, “We are thrilled to announce our collaboration with Lotus’s, as we continue to bring exciting promotions to our users and enhance their grocery shopping experience. We anticipate that with this promotion, we can showcase the ease of grocery shopping with our e-wallet while having the chance to have access to amazing promotions, cashback and benefits. We are also excited to offer our customers the opportunity to earn valuable rewards through the True-Merdeka campaign and multiply their My Lotus’s Points during this special promotion.”
In conjunction with Lotus’s Members Month, customers have the opportunity to receive 10 times the usual My Lotus’s Points for every RM1 they spend at Lotus’s when using the TrueMoney e-wallet app on weekends starting this 21st of September. This advantage is not restricted to weekends alone; customers can also get 2 times My Lotus’s Points for every RM1 spent through the e-wallet. These collected points can be changed into preferred vouchers, or coupons, or used to reduce their final bill upon checkout, which is valid for both in-store and online transactions.
Having been established in 2003, TrueMoney has expanded to more than seven Southeast Asian nations, including Malaysia. The company has become a prominent fintech company in the region, offering various advanced financial solutions such as cashless payments, mobile top-ups, and bill payments. With a continuously growing network of over 12,000 merchants and 30,000 payment points spanning retail, gaming, technology, and more, TrueMoney has demonstrated substantial growth in Malaysia since its launch in January.
Maximising promotions as a new user
With TrueMoney e-wallet promotions at Lotus’s, shopping becomes an adventure full of rewards and surprises. Users get an opportunity to maximise various promotions by planning their shopping spree for maximum points and cashback.
With these strategies, TrueMoney aims to continue collaborating with Lotus’s in hopes of driving customer engagement, enhancing the shopping experience and boosting sales within the retail industry. These promotions provide customers with added value and incentives to make purchases whether it is by offering discounts, loyalty rewards, cashbacks and promotions.
As of 2023, more than 50 million people across the SEA region have used TrueMoney’s e-wallet app. This expansion will not only benefit the existing TrueMoney users but also attract new customers who are seeking convenient and secure digital financial services. By offering a wide range of financial solutions, TrueMoney Malaysia aims to cater for the diverse needs of individuals, further establishing itself as a leading player in the fintech ecosystem within Malaysia.
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